An intimate touch.
Industrial design transcends the mere creation of products; it's about weaving poetry into the fabric of the everyday.
Is
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function
Beauty
We infuse industrial design with a lyrical and intimate touch, crafting objects that go beyond function.
Rooted in research, craftsmanship, and storytelling, we shape designs that are both functional and symbolic, blending poetic elegance with inclusivity.Founded in 2024 as a new chapter in Francesca Lanzavecchia’s creative journey—alongside her creative director's role in Lanzavecchia + Wai—the studio explores the intersection of design, emotion, and everyday beauty, creating objects that resonate on a deeply human level.
Method
Our design
01
Research
Every project begins with an in-depth exploration of materials, production techniques, and cultural influences. We analyze market trends and client needs to build a solid foundation for design, ensuring relevance, functionality, and impact.
02
Conceptualize
We develop ideas through a tailored approach, where creativity meets method. By experimenting with forms, structures, and materials, we craft concepts that are both innovative and meaningful. This phase is a continuous exchange—brainstorming, sketching, and refining ideas in collaboration with the client.
03
Refine
Good design is built on details. We prototype, test, and fine-tune each element, ensuring harmony between aesthetics, usability, and material performance. The co-design process allows us to integrate feedback and refine the vision until every aspect feels intentional and precise.
04
Implement
From concept to production, we oversee every phase with a hands-on approach. By working closely with artisans and manufacturers, we ensure that every design stays true to its original intent, balancing craftsmanship with industrial precision. This stage ensures that the final product aligns with the original vision and meets quality standards.
05
Deliver
Our work goes beyond delivery—it’s about crafting enduring relationships. We provide comprehensive documentation, support, and guidance to ensure a seamless transition from design to market. Each project is a shared journey, where the final piece becomes a testament to collaboration, expertise, and timeless beauty.
